01

Context

TAKE IT EASY, HAVE AN EEGEE

Eegee’s has been an iconic staple of Tucson culture for 50 years. Their trademark heat-beating slushees and Americana fare draw generations of fans from around the state. After a long history of organic growth, a new and modern era for the brand is in order.

02

Brand Assets

A COMPLETE STORY FROM APP TO A-FRAME

Despite long-running success, brand assets like business cards, stationary, iconography, and promotional templates have been overlooked for decades. This suite of consumer-forward touchpoints have created cross-platform cohesion as the brand continues to grow.

04

Marketing

TO MAXIMIZE EFFICIENCY AND IMPACT

Eegee’s is a community-driven brand that engages in unique and immersive marketing experiences for its guests. This requires a breadth of signage, promotional products, and in-store designs that are widely engaging and distinctly Eegee’s.

03

Content

SOCIAL CAMPAIGNS THAT INSPIRE AND ENGAGE

A key driver for successful brand promotions has come from the creation of scroll-stopping content that is savable, shareable, and action-driving.

05

Seasonal Suites

HALLOWEEN 2021

Creating excitement for limited-edition offerings is a frequent opportunity. Delivering assets that are both cohesive and fresh have led to significant increases in demand for not only the advertised products, but accompanying “swag” created to celebrate those products.