CASE STUDIES
Designing for Connection from 8,000 Miles Away | GE Healthcare
With the mastery of human-centered research, daring questions can be posed like “what if we could solve a global health crisis with an old bike and some magic?” The answer is always “yes we can.” see more
Giving Febreze a Breath of Fresh Air | Procter & Gamble
Changing anything about a billion-dollar brand is complicated. Giving its hero product the first re-design and making it simple is an achievement. launching soon
Becoming a Natural at Intrapreneurship | Procter & Gamble
3 cross-functional team members sneak into a conference room for 10 weeks. They emerge with the company’s first plan to deliver natural products. After that, things get wild. see more
Turning Strategy into a Restaurant’s Bread & Butter | True Food Kitchen
This is the story of how a lost brand met a Design Director. Together, they painted the town (with consistent pantone colors) see more
WORK EXPERIENCE
Freelance | Art Director & Creative Strategist | 2020-Present
Developing Graphic Design & Branding standards for national brands across diverse industries and product offerings including CPG, Merchandise, Hospitality, and Entertainment. Developing branded collateral from concept to final artwork. Building upon existing assets to evolve historic brands into new regions and consumer spaces including mobile interfaces and social media. Leveraging marketplace trends to develop and present design collateral from concept to final artwork.
True Food Kitchen | Art Director | 2019-2020
Responsible for executing a compelling and consistent brand story across all visual assets of national restaurant brand in fast-paced environment with ever-changing business needs. Refreshing the Brand World to drive a premium value perception in collaboration with Chief Marketing Officer. Strategy leader for Design and Marketing processes within current and future-focused initiatives. Pivoted role during COVID-19 pandemic to develop and execute new guest experiences, digitally-focused messaging, and updated collateral for regional needs.
Procter & Gamble | Design Manager | 2016-2019
Partner in managing the execution of 3D product and packaging of new and existing global brands within Home Care portfolio. Collaborating with cross-functional partners to develop new research methods for identifying consumer needs. Studio Leader on digital media and emerging technology as it relates to consumer experience, workflow and production methodologies, and upstream business opportunities. Expanded role to deliverables in Creative Direction, Brand Management, UX Design, and Digital Marketing.
GE Healthcare | Contract Designer | 2014-2015
Lead comprehensive systems design of accessible healthcare network that expands business potential throughout emerging markets. Partnered with award-winning experts on the business/consumer problem to ensure an authentic, successful solution was achieved. Design Thinking coach for varying workshops attended by internal leadership and external brand teams.
SKILLS
Leadership & Management
• Team Leadership & Mentorship • Budget Management & Allocation • Agency/Vendor Management • Leadership Communication & Presentation • Cross-Functional Business Strategy • Brand Management • Collaborative Facilitation
Design Process
• Adobe Creative Suite • Problem Identification • Quant/Qual Consumer Research • Production Design • Presentation Design • Storytelling • Traditional & Digital Sketching • 3D Modeling & Rendering • Illustration
Methodologies
• Design Thinking • Human-Centered Design • Lean Innovation
EDUCATION
BSD Industrial Design
Arizona State University | 2015